Product innovation keeps consumers interested

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FreshtoHome’s butter chicken is a big seller according to the company. Sales surge has prompted them to expand to more cities.

As highlighted in the Asian Agribiz Podcast: How Brand Development Can Raise Profitability for Meat Producers, product innovation is one of the ways to keep customers coming back. Branding goes hand-in-hand with new product development and innovation to keep customers interested.

The industry is...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.