Impossible slashes retail price in Singapore


Impossible Foods will lower its retail product prices in Singapore by up to 30%. However, the company added that it has no say in how retailers structure pricing at their point of sale for its plant-based products. It said that it has slashed prices for the third time since 2020 in a bid to displac...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.