How brand development can raise profitability for meat producers


Rabobank Singapore’s Ben Santoso lays it out plainly why and how brand development will become crucial for meat producers soon. Ben is Senior Analyst, Animal Protein Research for Southeast Asia. Some key points he raises are:

  • Significant product differentiation will be needed for higher margins
  • The growing trend towards ‘healthier meat products’
  • The shift to automated slaughtering and higher processing capacities
  • Brand development and vertical integration in the industry


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