How brand development can raise profitability for meat producers

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Rabobank Singapore’s Ben Santoso lays it out plainly why and how brand development will become crucial for meat producers soon. Ben is Senior Analyst, Animal Protein Research for Southeast Asia. Some key points he raises are:

  • Significant product differentiation will be needed for higher margins
  • The growing trend towards ‘healthier meat products’
  • The shift to automated slaughtering and higher processing capacities
  • Brand development and vertical integration in the industry
Editor, Alternative Protein, Asian Meat Magazine, Kuala Lumpur, Malaysia. Analyses the challenges in cage free egg production and its viability in Asia in the article, ‘Is cage-free commitment feasible with premium costs?'

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