Impossible heads to Singapore’s Fairprice and Redmart

186

Impossible Foods will offer its plant-based meat at Singapore’s Fairprice stores and online grocer RedMart in mid-October. A 340g pack will sell for USD 12.45 or about USD 3.68/100 gram – pricier than supermarket ground beef. The company wants to reduce its premium pricing but is unsure of setting ...

Sign in  as a member, or Join our Community  for free to unlock the full article.

Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.