Impossible heads to Singapore’s Fairprice and Redmart


Impossible Foods will offer its plant-based meat at Singapore’s Fairprice stores and online grocer RedMart in mid-October. A 340g pack will sell for USD 12.45 or about USD 3.68/100 gram – pricier than supermarket ground beef. The company wants to reduce its premium pricing but is unsure of setting ...

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Joint-Editor, Asian Meat Magazine and Meat Insider, Kuala Lumpur, Malaysia. Rajeswari (Rush) analysed how the meat sector innovated itself via multiple ways in 'Sustainability, health drive the new Asian consumer’.